“The Steve” posted an open letter on Apple’s website today saying:
we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store.
Like I said in a previous post, I don’t think Apple owes anyone anything, caveat emptor and all those other Latin phrases, but as a business owner myself I think they do need to recognize that they seriously pissed off their core audience. As such, I applaud Apple’s decision to stand by the early adopters who continuously help to make Apple a success story.
Is it just me, or does anyone else want so bad to say “give me my two (hundred) dollars!”
Some are worried that this move may adversely affect investors’ positions, but I think this is a great opportunity for Apple to realize increased earnings for the quarter. Consider that in the letter, The Steve said they would be giving $100 credit to The Apple Store. So, that money will just go right back in to Apple’s coffers. And more than likely, people will be buying items that cost more than $100. So, even though Apple will most likely take a charge for the rebate (or whatever they’ll be calling it) on their balance sheet, they will see increased sales greater than the charge, me thinks.
Then again, that’s just my opinion. I could be wrong.
